As businesses everywhere are discovering the benefits of implementing self-order kiosks, the demand for this solution has risen. You may be considering implementing a kiosk yourself, but aren’t sure whether you would receive a good return, or which option to choose from.
This guide provides a comprehensive look at self-order kiosks and how business owners can implement them to see the best return possible.
What are Kiosk POS Solutions?
Kiosk POS solutions are an ideal way to engage customers digitally, speed up lines, and offer a better customer experience. These give you the tools you need from your POS, while offering flexibility and control. Your POS software can be used on a kiosk in order to take transactions and simplify business operations.
In competitive industries like hospitality and retail, the customer experience is paramount. Self-order kiosks give customers more control over their experience, and remove many of the frustrations, like long wait times and errors.
Flexibility with payment options is also another area that matters to customers. Your patrons expect to use credit cards, gift cards, and more.
Overall Benefits of Kiosk POS for Business
Self-order kiosks provide a whole host of benefits across industries. Moreover, they go beyond offering benefits to you, the business owner. They also offer significant benefits to your customers.
Improved customer experience
In the digital age, convenience is key. Kiosks are equipped with user-friendly and intuitive interfaces that can guide customers through prompts quickly and accurately.
Increased speed of service
Kiosks also speed up transactions and effectively reduce wait times for guests. For tasks that don’t require face-to-face interaction to be carried out, kiosk POS allow guests to take care of things quickly and be on their way.
Since your staff isn’t tied up doing purely transactional tasks, you are able to assign them to more important and profitable areas of business, like answering customer inquiries or helping expedite orders.
Attracting new customers
The wide availability of technology has created a distaste for unnecessary human interactions or hassles, while some customers may have barriers that make communication more difficult. These customers prefer self-order kiosks because of the accessibility and low-pressure environment they create.
Improved employee satisfaction
It’s not just customers that become frustrated with excessive interactions. Workers are often pulled from carrying out essential job duties to handle tasks that can easily be carried out by kiosk POS. This frequent task-switching can slow down productivity and decrease focus. Workers are happier when they can carry out their jobs effectively.
Benefits of a Self-Order Kiosk for Restaurants
Restaurants, in particular, can discover great benefits by leveraging self-order kiosks. As customer expectations rise along with costs, restaurant owners must find creative ways to stay ahead of the competition without breaking the bank. One way to deliver on these demands is through kiosk POS, which offers:
Increased ticket sizes
Kiosks make it easier to upsell to customers by adding enticing visuals, recommended pairings, or drink options. With these tempting offers in front of them, customers are much more likely to increase their order.
A happy customer is a customer that doesn’t have to wait in line. Self-order kiosks speed up transactions exponentially. Whether you transition over to kiosks entirely, or just utilize them to speed up the process during peak hours, they are an effective way to keep lines short and customers happy.
Improved order accuracy
Order accuracy is an important factor in the customer experience. When an order has to be passed through multiple people on its way from the customer to the kitchen, errors are more likely to occur. Kiosks cut out the middle-man, so to speak, so orders are transmitted directly from the customer to the appropriate prep station.
Not only can you control your labor costs, but you can free up staff to engage in more useful activities, without sacrificing service. Kiosks have many time-saving and streamlining features that allow you to optimize workflow and automate routine tasks.
Kiosks can provide added control and more information for customers, so they can know exactly what they want. If they have questions, servers will be more readily available to assist them, since they aren’t bogged down with transactional tasks. It’s a win/win.
Benefits of a Self-Service Station for Retail
Retailers are faced with unique challenges. The rice of ecommerce has sparked a need for brick-and-mortar retailers to go above and beyond for their customers. Because of this growing need, self-order kiosk has become a useful tool for retailers, for a multitude of reasons:
One reason online shopping has become so popular is because it removes the long lines of physical retail stores. To compete, retailers can leverage self-order kiosks to speed up transactions and allow customers to be on their merry way.
Self-service stations give customers a greater sense of control over their experience, and provide a low-pressure way for them to make purchases. You can also save on labor costs by allowing the self-order kiosk to take over some of the more routine simple tasks.
Retailers often waste their labor resources on services that could easily be handled by customers, such as key cutting, photo processing, and check cashing. If your retail business already offers services like these, you can save money by implementing a self-order kiosk. If not, you can add a new service to bring in new customers.
In any industry, the key to staying competitive lies in the customer experience. You can pull out all the bells and whistles you want, but if your experience is lacking, your profits will be too. Kiosks are one of the easiest and fastest ways to provide an improved customer experience, and they offer a great return. If you are looking to boost your customer satisfaction, consider leveraging self-order kiosks for your business.
At NCC, we offer innovative kiosk solutions perfect for any retail or hospitality environment. Interested in learning more? Contact us today!