In terms of retail spending, the winter holidays include the months of November and December and cover events such as Thanksgiving, Christmas, Hanukkah and Kwanzaa.

How to Engage with Gen Z and Millennials This Retail Holiday Season to Boost Sales

This retail holiday season, millennial and Gen Z shoppers wield enormous buying power. Reaching these audiences with promotional messaging requires non-traditional advertising channels, social media interaction and influencer marketing. Cross-optimization of every channel — in-store, online, and app — is required to boost holiday sales, as these audiences love the convenience of online ordering, but…