In terms of retail spending, the winter holidays include the months of November and December and cover events such as Thanksgiving, Christmas, Hanukkah and Kwanzaa.

Generational Divide: How to Engage with Gen Z and Millennials This Retail Holiday Season

Blogs, Retail

Gen Z and Millennials vs. “Old School” Shopping: Boost Sales by Bridging the Generational Divide This retail holiday season, millennial and Gen Z shoppers wield enormous buying power. Reaching these audiences with promotional messaging requires non-traditional advertising channels, social media interaction and influencer marketing. Cross-optimization of every channel — in-store, online, and app — is…