For retailers, competition is tougher than ever. Since 2008, well over 12,000 retail store locations have closed. Retail experts predict another 75,000 more to close by 2026.
While these facts may be alarming, they don’t necessarily signify a nail in the coffin for brick-and-mortar retail. Customers are more careful with what they spend money on. The products you offer are only half of the equation. The other half is the experience, which is something unique to your store. More and more, it’s looking like experiential retail may be the answer to retail woes.
Here’s how retail tablet POS complements the customer experience you offer:
Give Customers a Hands-On Experience
Experiential retail is all about letting your retail customers have fun—engaging them in a way that provides a memorable experience they will want to come back for. You can do this by allowing them to try and experience new products, changing up the standard shopping experience to a more interactive one, incorporating a café or juice bar—any number of ways.
Kiosks can also be used to upsell and cross-sell to customers by recommending similar products they might enjoy. Both of these models help get customers in the door, and the more time they spend in your store, they more time they’ll have to browse other items you offer and find more things they want to purchase.
Download our free ebook: “A Restaurateur’s Guide to Experiential Hospitality”
Turn Store Associates into Expert Consultants
Armed with retail tablet POS, store associates become valuable resources for your customers. With all the data they need right at their fingertips, even the most inexperienced associates can become experts on products.
Tablet POS allows associates to look up information on inventory from anywhere in the store, but beyond that, it also gives them access to customer loyalty data so they can provide expert product recommendations and increase sales.
This information can help your customers make more educated shopping decisions, which reduces any hassle on their end and makes the entire experience easier, faster, and more convenient.
Positive customer relationships start with phenomenal customer service. When your associates are equipped with the right tools and information, they can provide the kind of service that keeps customers coming back.
Offer a More Complete Retail Experience
Most of us spend our lives using mobile technology, and we enjoy the experience it offers. It is a shared interest among you, your staff, and your customers, and as such, it can be leveraged to provide a well-rounded, engaging retail experience.
Innovative technology—especially mobile and tablet POS—can help you improve processes behind-the-scenes to help you provide a more efficient, streamlined customer experience. Retail tablet POS technology is a valuable asset to help you increase the speed of checkout. With tablet POS and payment technology in hand, any place in-store suddenly becomes a cash register.
You can also replace some of your in-store fixed terminals with tablet POS, freeing up space for a better layout, more inventory, or even an in-store restaurant or coffee shop. Tablet POS is compact enough that it is perfect for maximizing space in your retail store.
Mobile Technology in Retail
To stand up against ecommerce and stay competitive, you must offer customers something they can’t find online: in-person experiences. Experiential retail is the way of the future. Customers want to spend their hard-earned money on things they find valuable. If you’re combining the products they want with the experiences they enjoy, they will be all the more likely to return again and again.
NCC has been an industry leader in providing retailers with the technology they need to solve the challenges they face in the present, and prepare their operation for the future. We offer cutting-edge solutions, like retail tablet POS, to help retailers increase profits and improve customer satisfaction. For more information on what we offer and how we can help you grow your business, contact an expert at NCC today.